Sanzida Parvin
Chairman
SanMi Group
Sanzida Parvin is a prominent figure in the fields of alternative investments and corporate communications. She is known for her public affairs knowledge and strategic thinking. With a diversified industry background, she has honed her skills in crafting and executing Corporate Communication strategies, fostering investor relations, brand building, and steering businesses through the nuances of public affairs. A virtuoso in advocacy campaigns, storytelling, and reputation building, Sanzida boasts a proven track record in navigating the intricacies of complex scenarios, crises, change management, and business communication.
In her role as the Chairman of SanMi Group, she orchestrates a symphony of corporate excellence. Drawing on her multifaceted experiences, she brings a wealth of knowledge to the table, steering the group towards innovative heights. Her leadership ethos is akin to the proverbial captain navigating a ship through stormy seas, ensuring that each facet of the corporate voyage aligns seamlessly with strategic intent.
During her tenure as the Chief Strategy Officer at Maslin Capital Ltd., from September 2018 to June 2020, Sanzida was the architect of innovative strategies that propelled the company into new frontiers. Heading the Strategy & Innovation team, she delved into alternative investment possibilities, crafted marketing strategies for novel projects, and specialized in fund management, investor relations, and brand building. Like a skilled navigator, she guided the ship of Maslin Capital through uncharted waters, defining corporate strategy, orchestrating fund raising, and leading sensitization campaigns for the alternative investment industry.
In her previous role at Chittagong Stock Exchange Ltd., where she served from November 2015 to July 2016, Sanzida showcased her prowess in trading operations, business development, member activation, public relations, and media communication. Her strategic insights were instrumental in shaping business and PR strategies for the exchange, showcasing her ability to turn challenges into opportunities, much like turning base metals into gold.
The journey of Sanzida’s career includes a stint as the Newsroom Editor & News Presenter at Maasranga Television, where she exhibited the finesse of a storyteller. Responsible for instant news coverage, headline presentations, and live news hosting, she was the wordsmith behind the breaking news, akin to weaving tales in a captivating narrative.
Her journey commenced at Eastern Bank Limited as a Trainee Officer, where she cultivated the foundations of customer service, procurement, and export documentation. The experience was akin to laying the cornerstone of a sturdy building, with Sanzida at the helm ensuring each detail was meticulously attended to.
Sanzida’s commitment to excellence also manifested during her tenure at US-Bangla Group, where she served as a Senior Executive. Instrumental in developing customer service procedures and standards, she adeptly navigated through customer complaints and critical incidents, showcasing her ability to resolve issues with finesse and agility.
Beyond her corporate endeavors, Sanzida has also graced the television screen, participating in live programs such as Shadharn Bima Probriddhir Orthoniti, Guardian Life Budget Bisleshon, Shilpolok, and Bank Asia Antorvuktir Orthoniti. Her time as a journalist showcased her versatility, from live news casting to newsroom editing, much like a versatile artist who can effortlessly switch between different mediums.
Sanzida’s academic success further amplifies her expertise. Armed with a Post-Graduation Diploma in Capital Market from the Bangladesh Institute of Capital Market (BICM), an MBA from Daffodil International University, and a BBA in Finance, she stands as a testament to the marriage of knowledge and practical acumen. Her educational journey is reminiscent of a skilled alchemist, transforming theoretical knowledge into practical wisdom.
Her social involvements are marked by memberships in esteemed organizations, including the Commonwealth of Independent States – Bangladesh Chamber of Commerce & Industry (CIS-BCCI) and the Standing Committee on Backward Linkage Industries at The Federation of Bangladesh Chambers of Commerce and Industry (FBCCI). In these roles, she serves as a bridge between diverse entities, much like a diplomat fostering harmony and understanding.
In recognition of her academic skills, she has been adorned with awards such as the Capital Market Research Award from the University of Dhaka and the World Women Leadership & Congress Award in 2019. These accolades are like rare jewels in her crown, shining bright against the backdrop of her illustrious career.
As Sanzida Parvin continues to navigate the corporate seas, her journey is an exemplification to the indomitable spirit of a leader, a strategist, and a storyteller. Her story is not just one of professional triumphs but also a saga of turning challenges into opportunities, much like an alchemist transforming base metals into gold.
